How Customer-Centric is Your Organization?

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In today’s business environment, it can be challenging to standout from the digital crowd. While your product or services still need to be viable and stand up on their own, they often aren’t the differentiating factor leaders want them to be. 

Instead, what leaders need to be asking is, “How can I put the customer at the center of every decision, conversation, action, process, and strategy?” In short, how can we curate an unrivaled customer experience and gain customer understanding of our product, mission, and values?

These days, customers are buying the company as much as they are the product. If your business isn’t crystal clear on the needs of its people—whether employees or customers—it will reveal itself in your culture in detrimental ways. The following assessment is designed to help you avoid the pitfalls of putting products and profits over people while showing you what it truly means to regard the customer as the beating heart of your organization. 

Let’s get started!


Complete the following sentences with the answers that most closely reflect your current situation. Approach all questions with honesty, and remember, there are no wrong answers.